Dumb Ways
To Die
The catchy little tune from 2012 that turned a train-safety PSA into a global phenomenon.
Listen to the SongListen to the Song
Original video by Metro Trains Melbourne — directed by John Mescall and Pat Baron at McCann Melbourne.
The Story
In November 2012, Metro Trains Melbourne wanted a fresh way to keep people from doing dumb things around train tracks. Instead of the usual stern PSA, they teamed up with agency McCann Melbourne and built one of the most cheerful songs ever written about catastrophic accidents.
The song was performed by Australian artist Emily Lubitz of Tinpan Orange, with music by Ollie McGill of The Cat Empire. Animator Julian Frost gave the bouncy, jellybean-shaped Beans their now-iconic look.
Within weeks the video hit the top of YouTube charts worldwide and the song landed on the Billboard Hot 100 — pretty unusual for what is, technically, a railway safety announcement.
By the Numbers
Awards & Recognition
Cannes Lions Grand Prix
In 2013 the campaign swept Cannes, taking home five Grand Prix awards — the most-awarded campaign in the festival's history at the time.
Lions Total at Cannes 2013
A combined total of 28 Lions across direct, film, PR, integrated, radio and more.
Billboard Hot 100
The song debuted at #97 — a rare feat for a regional public service announcement turned pop track.
Viral Phenomenon
Reached 50 million views in its first month and inspired countless covers, parodies, school performances and karaoke nights.
Behind the Song
Listen On
Stick the song on repeat. Sing along. Just maybe not while operating heavy machinery.
Stars of the Song
A few of the dumb Beans you'll spot in the original video. Each one with their own particularly creative way to go.
Share the Dumbness
Got a friend who somehow hasn't heard the song yet? Fix that.